/* ===== Reset =====
   Design tokens (color, type, radius, shadow) live in tokens.css,
   loaded before this file. ===== */
* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--white);
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3 {
  font-family: var(--font-heading);
  font-weight: 900;
  line-height: 1.05;
  letter-spacing: -0.01em;
}

img { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

ul { list-style: none; }

.section-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 5rem 1.5rem;
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-weight: 700;
  font-size: 0.8rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--blue);
  margin-bottom: 1.25rem;
}
.eyebrow::before {
  content: '';
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: currentColor;
}
.eyebrow--dark { color: var(--blue); }
.eyebrow--light { color: rgba(255,255,255,0.85); }

/* ===== Resource page hero (calculator.html, lp-anatomy.html) ===== */
.calc-hero { background: var(--white); }
.calc-hero-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 11rem 1.5rem 4rem;
}
.calc-hero-inner h1 {
  font-size: clamp(2.5rem, 5vw, 3.75rem);
  max-width: 18ch;
}
.calc-hero-inner .section-lead { margin-top: 1.25rem; }
.calc-hero-inner .btn { margin-top: 0; }
.resource-save-label {
  display: block;
  font-size: 0.85rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--gray);
  margin-top: 2.5rem;
  margin-bottom: 0.75rem;
}

/* ===== Buttons ===== */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 0.95rem;
  padding: 0.9rem 1.8rem;
  border-radius: var(--radius-pill);
  border: none;
  cursor: pointer;
  transition: transform 0.15s ease, opacity 0.15s ease;
}
.btn:hover { transform: translateY(-2px); }

.btn-white { background: var(--white); color: var(--ink); }
.btn-black { background: var(--black); color: var(--white); margin-top: 3rem; }
.btn-pill { padding: 0.6rem 1.4rem; font-size: 0.85rem; }

/* Secondary action: plain text + icon, no button chrome */
.link-arrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  color: var(--white);
  font-weight: 700;
  font-size: 0.95rem;
  padding: 0.9rem 0;
  transition: gap 0.15s ease;
}
.link-arrow:hover { gap: 0.75rem; }
.link-arrow--dark { color: var(--ink); }

/* ===== Icons ===== */
.icon { flex-shrink: 0; vertical-align: middle; }
.icon--rotate { transform: rotate(-45deg); }

/* ===== Nav ===== */
.nav {
  position: fixed;
  top: 24px;
  left: 0;
  right: 0;
  z-index: 100;
  display: flex;
  justify-content: center;
  padding: 0 1.5rem;
  pointer-events: none;
  transition: transform 0.35s ease, opacity 0.35s ease;
}
.nav.nav--hidden {
  transform: translateY(-140%);
  opacity: 0;
}
.nav-inner {
  pointer-events: auto;
  position: relative;
  max-width: var(--max);
  width: 100%;
  margin: 0 auto;
  padding: 0.85rem 1.75rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  background: var(--black);
  border-radius: var(--radius-nav);
  box-shadow: var(--shadow-float);
}
.logo {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  font-family: var(--font-heading);
  font-weight: 900;
  color: var(--white);
  font-size: 1.1rem;
}
.logo-mark {
  /* Match the rendered height of .btn-pill exactly: padding (0.6rem top + bottom)
     + line box (0.85rem font-size x 1.5 body line-height) = 2.475rem */
  width: 2.475rem;
  height: 2.475rem;
  border-radius: 50%;
  object-fit: cover;
  object-position: center;
  flex-shrink: 0;
}
.nav-links {
  display: flex;
  gap: 2rem;
  margin-left: auto;
}
.nav-links a {
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  color: var(--white);
  font-size: 0.9rem;
  font-weight: 500;
  opacity: 0.85;
}
.nav-links a:hover { opacity: 1; }
.nav-cta {
  margin-left: 1.5rem;
}
.nav-toggle {
  display: none;
  align-items: center;
  justify-content: center;
  background: none;
  border: none;
  color: var(--white);
  cursor: pointer;
  padding: 0.5rem;
}

/* ===== Hero ===== */
.hero { position: relative; background: var(--blue); color: var(--white); overflow: hidden; }
.hero-blueprint {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  z-index: 0;
  pointer-events: none;
  color: rgba(255, 255, 255, 0.55);
}
.bp-mark {
  position: absolute;
  width: 48px;
  height: 48px;
  transform: translate(-50%, -50%);
}
.bp-mark::before,
.bp-mark::after {
  content: '';
  position: absolute;
  background: currentColor;
  border-radius: 2px;
}
.bp-mark::before { top: 50%; left: 0; right: 0; height: 2px; transform: translateY(-50%); }
.bp-mark::after { left: 50%; top: 0; bottom: 0; width: 2px; transform: translateX(-50%); }
.bp-mark--tl { top: 11.25%; left: 6.25%; }
.bp-mark--tr { top: 11.25%; left: 93.75%; }
.bp-mark--bl { top: 88.75%; left: 6.25%; }
.bp-mark--br { top: 88.75%; left: 93.75%; }

/* Object-framing "+" marks — same treatment as .hero-blueprint, scoped to
   just the 3D object cluster. Hidden on desktop (the full-section frame is
   used instead); swapped in at the tablet breakpoint, see media query. */
.hero-media-blueprint {
  display: none;
  position: absolute;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  color: rgba(255, 255, 255, 0.55);
}
.hero-inner {
  position: relative;
  z-index: 1;
  max-width: var(--max);
  margin: 0 auto;
  padding: 10rem 1.5rem 6rem;
  min-height: 88vh;
  display: grid;
  grid-template-columns: 1.25fr 0.75fr;
  gap: 2rem;
  align-items: center;
}
.hero-copy h1 {
  font-size: clamp(3.5rem, 8.5vw, 7rem);
  letter-spacing: -0.02em;
  color: var(--white);
}
.hero-sub {
  margin-top: 1.5rem;
  font-size: 1.1rem;
  max-width: 42ch;
  opacity: 0.92;
}
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  margin-top: 2rem;
}
.hero-tools {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.6rem;
  margin-top: 2.5rem;
}
.tools-label {
  font-size: 0.85rem;
  opacity: 0.75;
  margin-right: 0.3rem;
}
.tool-logo {
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  font-size: 0.85rem;
  font-weight: 600;
  color: rgba(255,255,255,0.85);
  background: rgba(255,255,255,0.08);
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: var(--radius-pill);
  padding: 0.4rem 0.85rem 0.4rem 0.7rem;
}
/* Belt-and-suspenders: force every tool icon to inherit the pill's text
   color rather than any color baked into the icon markup. */
.tool-logo .icon,
.tool-logo .icon use,
.tool-logo .icon path {
  color: inherit;
  fill: currentColor;
}
.hero-media { position: relative; display: flex; justify-content: center; }

/* ===== Image placeholders ===== */
.img-placeholder {
  display: flex;
  align-items: center;
  justify-content: center;
  background: repeating-linear-gradient(
    45deg, rgba(0,0,0,0.06), rgba(0,0,0,0.06) 10px,
    rgba(0,0,0,0.02) 10px, rgba(0,0,0,0.02) 20px
  );
  border: 1.5px dashed rgba(0,0,0,0.25);
  color: var(--gray);
  font-size: 0.85rem;
  font-weight: 600;
  border-radius: var(--radius-sm);
  text-align: center;
}
.case-thumb {
  width: 72px;
  height: 72px;
  aspect-ratio: 1 / 1;
  flex-shrink: 0;
  overflow: hidden;
  border-radius: var(--radius-sm);
  padding: 8px;
}
.case-thumb--red { background: var(--red); }
.case-thumb--blue { background: var(--blue); }
.case-thumb--yellow { background: var(--yellow); }
.case-thumb-img { width: 100%; height: 100%; object-fit: cover; object-position: center; }
.case-panel-media { width: 100%; aspect-ratio: 16 / 7; margin-bottom: 2rem; }

/* ===== Hero bubbles ===== */
.hero-media { min-height: 560px; }
.hero-bubbles { position: relative; width: 100%; height: 100%; min-height: 560px; }

.bubble {
  position: absolute;
  cursor: pointer;
  transition: transform 0.4s cubic-bezier(0.34, 1.56, 0.64, 1);
}
.bubble-float { width: 100%; height: 100%; }

/* 3D object bubbles: plain floating images, no circle/badge.
   Cascade: puzzle sits back top-left, chess anchors large bottom-right,
   hedgehog is a small accent up front. */
.bubble--object { filter: drop-shadow(0 12px 20px rgba(0,0,0,0.3)); }
.bubble-object-img { width: 100%; height: 100%; object-fit: contain; display: block; }

.bubble--puzzle { width: 540px; height: 540px; left: calc(-3% + 96px); top: calc(-2% + 96px); z-index: 1; }
.bubble--chess { width: 694px; height: 694px; right: calc(-2% - 96px); bottom: calc(-3% - 96px); z-index: 2; }
.bubble--hedgehog { width: 208px; height: 208px; left: calc(3% + 96px); bottom: calc(2% - 96px); z-index: 3; }

.float-a { animation: floatA 6s ease-in-out infinite; }
.float-b { animation: floatB 7s ease-in-out infinite; animation-delay: -2s; }
.float-c { animation: floatC 8s ease-in-out infinite; animation-delay: -1s; }
.float-d { animation: floatD 5.5s ease-in-out infinite; animation-delay: -3s; }
@keyframes floatA { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-12px); } }
@keyframes floatB { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-20px); } }
@keyframes floatC { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-16px); } }
@keyframes floatD { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-10px); } }

@media (prefers-reduced-motion: reduce) {
  .float-a, .float-b, .float-c, .float-d { animation: none; }
}

/* ===== CTA photo ===== */

/* ===== Logo bar ===== */
.logo-bar { background: var(--black); color: var(--white); }
.logo-bar-inner { padding: 1.5rem 0; }
.logo-marquee {
  overflow: hidden;
  -webkit-mask-image: linear-gradient(to right, transparent, black 8%, black 92%, transparent);
  mask-image: linear-gradient(to right, transparent, black 8%, black 92%, transparent);
}
.logo-strip {
  display: flex;
  flex-wrap: nowrap;
  width: max-content;
  opacity: 0.6;
  font-weight: 600;
  font-size: 0.95rem;
  white-space: nowrap;
  animation: logo-marquee-scroll 34s linear infinite;
}
/* Spacing lives on each item's margin (not a flex `gap`) so the track splits
   into two exactly-equal halves — a `gap` would add one fewer gap-unit than
   item-unit, throwing off the 50% loop point and causing a visible stutter. */
.logo-strip span { margin-right: 4.5rem; }
.logo-strip:hover { animation-play-state: paused; }
@keyframes logo-marquee-scroll {
  from { transform: translateX(0); }
  to { transform: translateX(-25%); }
}
@media (prefers-reduced-motion: reduce) {
  .logo-strip { animation: none; }
}

/* ===== Funnel ===== */
.funnel { background: var(--light-bg); }
.tool-promo { background: var(--light-bg); }
.section-lead {
  max-width: 62ch;
  color: var(--gray);
  font-size: 1.05rem;
  margin-top: 1rem;
}
h2 {
  font-size: clamp(2rem, 4vw, 2.75rem);
  margin-top: 0.25rem;
}
.funnel-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
  margin-top: 3rem;
}
/* Funnel cards are intentionally NOT the header-band-plus-white-body
   pattern used by .playbook-card below — that keeps the two sections from
   reading as the same component. Here the whole card stays light (for
   readable dark-on-light text) and the color-coding lives in a slim top
   accent bar, a tinted background wash, and a solid circular number badge. */
.funnel-card {
  position: relative;
  overflow: hidden;
  border-radius: var(--radius-md);
  padding: 2.5rem 1.75rem 2.25rem;
  color: var(--ink);
  background: var(--white);
  box-shadow: var(--shadow-card);
  border-top: 5px solid transparent;
}
.funnel-card--red { border-top-color: var(--red); }
.funnel-card--blue { border-top-color: var(--blue); }
.funnel-card--yellow { border-top-color: var(--yellow); }
.funnel-number {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 42px;
  height: 42px;
  border-radius: 50%;
  font-family: var(--font-numeral);
  font-weight: 700;
  font-size: 0.9rem;
  color: var(--white);
  margin-bottom: 1.25rem;
  line-height: 1;
}
.funnel-card--red .funnel-number { background: var(--red); }
.funnel-card--blue .funnel-number { background: var(--blue); }
.funnel-card--yellow .funnel-number { background: var(--yellow); color: var(--ink); }
.funnel-card h3 {
  font-size: 1.5rem;
  margin: 0 0 0.75rem;
  color: var(--ink);
}
.funnel-card p { color: var(--gray); margin-bottom: 1.25rem; }
.funnel-card ul { display: flex; flex-direction: column; gap: 0.5rem; font-size: 0.9rem; font-weight: 600; color: var(--ink); }
.funnel-card li::before { content: '\2192  '; }

/* ===== Playbook: common mistakes ===== */
.playbook-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.75rem;
  margin-top: 3rem;
}
.playbook-card {
  background: var(--white);
  border-radius: var(--radius-md);
  overflow: hidden;
  box-shadow: var(--shadow-card);
}
.playbook-card-header { padding: 1.75rem 1.75rem 1.5rem; }
.playbook-card--red .playbook-card-header { background: var(--red); color: var(--white); }
.playbook-card--blue .playbook-card-header { background: var(--blue); color: var(--white); }
.playbook-card--yellow .playbook-card-header { background: var(--yellow); color: var(--ink); }

.playbook-tag {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  opacity: 0.8;
  margin-bottom: 0.5rem;
}

.playbook-card h3 { font-size: 1.5rem; color: inherit; }

.playbook-card-body { padding: 2rem 1.75rem; }

.playbook-row {
  display: flex;
  gap: 0.75rem;
  margin-bottom: 1.5rem;
}
.playbook-row:last-child { margin-bottom: 0; }
.playbook-row .icon { margin-top: 0.15rem; }
.playbook-row--bad .icon { color: var(--red); }
.playbook-row--good .icon { color: var(--blue); }
.playbook-label {
  display: block;
  font-weight: 700;
  font-size: 0.85rem;
  margin-bottom: 0.2rem;
}
.playbook-row--bad .playbook-label { color: var(--red); }
.playbook-row--good .playbook-label { color: var(--blue); }
.playbook-row p { font-size: 0.92rem; color: var(--ink); opacity: 0.85; }

/* ===== LP Anatomy ===== */
.lp-anatomy { background: var(--black); color: var(--white); }
.lp-anatomy-lead { color: rgba(255,255,255,0.65); }
.lp-anatomy-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: start;
  margin-top: 3rem;
}
.lp-anatomy-graphic svg { width: 100%; height: auto; display: block; }

.lp-anatomy-legend { display: flex; flex-direction: column; gap: 1.75rem; }
.lp-anatomy-legend li { display: flex; gap: 1rem; align-items: flex-start; }
.lp-anatomy-num {
  flex-shrink: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  width: 28px;
  height: 28px;
  border-radius: 50%;
  background: var(--white);
  color: var(--black);
  font-family: var(--font-numeral);
  font-weight: 700;
  font-size: 0.85rem;
  line-height: 1;
  text-align: center;
}
.lp-anatomy-num--red { background: var(--red); color: var(--white); }
.lp-anatomy-num--blue { background: var(--blue); color: var(--white); }
.lp-anatomy-num--yellow { background: var(--yellow); color: var(--ink); }
.lp-anatomy-legend h3 { font-size: 1.05rem; margin-bottom: 0.35rem; color: var(--white); }
.lp-anatomy-legend p { font-size: 0.92rem; color: rgba(255,255,255,0.6); }

.lp-anatomy-mistake {
  display: flex;
  align-items: flex-start;
  gap: 0.5rem;
  margin-top: 0.75rem;
  padding-top: 0.75rem;
  border-top: 1px dashed rgba(255,255,255,0.15);
  font-size: 0.82rem;
  line-height: 1.4;
  color: rgba(255,255,255,0.55);
}
.lp-anatomy-mistake .icon { flex-shrink: 0; margin-top: 0.15rem; color: rgba(255,255,255,0.85); }
.lp-anatomy-mistake strong { color: rgba(255,255,255,0.85); font-weight: 700; }

/* Light variant — used on the lp-anatomy.html resource page so the section
   reads on-brand-light instead of the dark treatment on the main site. */
.lp-anatomy--light { background: var(--light-bg); color: var(--ink); }
.lp-anatomy--light .lp-anatomy-lead { color: var(--gray); }
.lp-anatomy--light .lp-anatomy-legend h3 { color: var(--ink); }
.lp-anatomy--light .lp-anatomy-legend p { color: var(--gray); }
.lp-anatomy--light .lp-anatomy-mistake { border-top-color: rgba(0,0,0,0.12); color: rgba(17,17,17,0.6); }
.lp-anatomy--light .lp-anatomy-mistake .icon { color: rgba(17,17,17,0.8); }
.lp-anatomy--light .lp-anatomy-mistake strong { color: rgba(17,17,17,0.8); }

/* ===== Tracking checklist (resource page) ===== */
.checklist-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
  margin-top: 3rem;
}
.checklist-category {
  display: flex;
  gap: 1.25rem;
  padding: 1.75rem;
  background: var(--light-bg);
  border-radius: var(--radius-md);
  border-top: 4px solid var(--yellow);
}
.checklist-num {
  flex-shrink: 0;
  width: 32px;
  height: 32px;
  border-radius: 50%;
  background: var(--yellow);
  color: var(--ink);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-numeral);
  font-weight: 700;
  font-size: 0.95rem;
  line-height: 1;
  text-align: center;
}
.checklist-category h3 { font-size: 1.1rem; margin-bottom: 0.85rem; }
.checklist-items { display: flex; flex-direction: column; gap: 0.7rem; }
.checklist-items li {
  display: flex;
  align-items: flex-start;
  gap: 0.6rem;
  color: var(--gray);
  font-size: 0.92rem;
  line-height: 1.5;
}
.checklist-items .icon { flex-shrink: 0; margin-top: 0.15rem; color: var(--ink); }

/* ===== Video lecture ===== */
.video { position: relative; background: var(--light-bg); overflow: hidden; }
.video-shape {
  position: absolute;
  left: -20%;
  top: 50%;
  transform: translateY(-50%);
  width: 70%;
  max-width: 1100px;
  opacity: 0.9;
  pointer-events: none;
  z-index: 0;
}
.video-inner { position: relative; z-index: 1; max-width: 900px; margin-left: auto; margin-right: auto; padding-top: 7rem; padding-bottom: 7rem; text-align: center; }
.video-inner .section-lead { margin-left: auto; margin-right: auto; }
.video-frame {
  position: relative;
  width: 100%;
  aspect-ratio: 16 / 9;
  margin-top: 3rem;
  background-color: var(--ink);
  border-color: rgba(255,255,255,0.15);
  flex-direction: column;
  gap: 1rem;
}
.play-btn {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 72px;
  height: 72px;
  border-radius: 50%;
  background: var(--blue);
  color: var(--white);
  border: none;
  cursor: pointer;
  transition: transform 0.15s ease;
}
.play-btn:hover { transform: scale(1.06); }
.play-btn .icon { margin-left: 3px; }
.video-caption { color: rgba(255,255,255,0.6); }

/* ===== Stats ===== */
.stats { position: relative; background: var(--ink); color: var(--white); overflow: hidden; }
.stats-shape {
  position: absolute;
  right: -12%;
  top: 50%;
  transform: translateY(-50%);
  width: 65%;
  max-width: 900px;
  opacity: 0.5;
  pointer-events: none;
  z-index: 0;
}
.stats-inner {
  position: relative;
  z-index: 1;
  max-width: var(--max);
  margin: 0 auto;
  padding: 3rem 1.5rem;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.5rem;
  text-align: center;
}
.stats-inner--3col {
  grid-template-columns: repeat(3, 1fr);
}
.stat-number {
  display: block;
  font-family: var(--font-numeral);
  font-weight: 700;
  font-size: 2.25rem;
}
.stat-label {
  display: block;
  font-size: 0.85rem;
  opacity: 0.7;
  margin-top: 0.25rem;
}

/* ===== Work: case study accordion ===== */
.case-list {
  display: flex;
  flex-direction: column;
  gap: 1rem;
  margin-top: 3rem;
  margin-bottom: 3rem;
}
.case-item {
  border: 1px solid rgba(0,0,0,0.1);
  border-radius: var(--radius-md);
  overflow: hidden;
}

.case-header {
  width: 100%;
  display: flex;
  align-items: center;
  gap: 1.25rem;
  padding: 1rem 1.5rem;
  background: var(--white);
  border: none;
  cursor: pointer;
  text-align: left;
  font-family: var(--font-body);
}
.case-header-meta { flex: 1; min-width: 0; }
.case-header-meta h3 { font-size: 1.1rem; margin-bottom: 0.2rem; }
.case-header-meta p { color: var(--gray); font-size: 0.88rem; }
.case-result {
  flex-shrink: 0;
  font-weight: 700;
  font-size: 0.85rem;
  color: var(--red);
  white-space: nowrap;
}
.case-chevron {
  flex-shrink: 0;
  color: var(--gray);
  transition: transform 0.25s ease;
}
.case-header[aria-expanded="true"] .case-chevron { transform: rotate(180deg); }
.case-header[aria-expanded="true"] { background: var(--light-bg); }

.case-panel {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.35s ease;
}
.case-panel-inner {
  padding: 0 1.5rem 2rem;
  border-top: 1px solid rgba(0,0,0,0.08);
  padding-top: 1.75rem;
}

.case-block { margin-bottom: 1.75rem; }
.case-block h4 {
  font-family: var(--font-heading);
  font-weight: 900;
  font-size: 1rem;
  margin-bottom: 0.6rem;
}
.case-block p { color: var(--gray); max-width: 68ch; }

.case-approach { display: flex; flex-direction: column; gap: 0.9rem; }
.case-approach li { color: var(--gray); max-width: 68ch; }
.case-approach-tag {
  display: inline-block;
  font-weight: 700;
  font-size: 0.8rem;
  color: var(--ink);
  margin-right: 0.5rem;
}
.case-approach-tag--red { color: var(--red); }
.case-approach-tag--blue { color: var(--blue); }
.case-approach-tag--yellow { color: #B98A00; }
.case-approach-tag::after { content: ':'; }

.case-stats {
  display: flex;
  flex-wrap: wrap;
  gap: 2rem;
}
.case-stat-num {
  display: block;
  font-family: var(--font-numeral);
  font-weight: 700;
  font-size: 1.5rem;
}
.case-stat-label {
  display: block;
  font-size: 0.8rem;
  color: var(--gray);
  margin-top: 0.15rem;
}

.case-collapse {
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  background: none;
  border: none;
  color: var(--gray);
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 0.85rem;
  cursor: pointer;
  padding: 0;
}
.case-collapse .icon { transform: rotate(180deg); }

/* ===== Testimonials ===== */
.testimonials { background: var(--black); color: var(--white); }
.testimonial-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.75rem;
  margin-top: 3rem;
}
.testimonial {
  background: rgba(255,255,255,0.04);
  border-radius: var(--radius-sm);
  padding: 2rem;
  border: 1px solid rgba(255,255,255,0.12);
}
.testimonial-icon { color: var(--blue); margin-bottom: 1rem; }
.testimonial p { font-size: 1rem; margin-bottom: 1.25rem; color: rgba(255,255,255,0.85); }
.testimonial footer { font-size: 0.85rem; color: rgba(255,255,255,0.55); font-weight: 600; }

/* ===== FAQ ===== */
.faq { background: var(--white); }
.faq-list {
  display: flex;
  flex-direction: column;
  gap: 0.9rem;
  margin-top: 3rem;
}
.faq-item {
  border: 1px solid rgba(0,0,0,0.1);
  border-radius: var(--radius-md);
  overflow: hidden;
}
.faq-question {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.25rem;
  padding: 1.25rem 1.5rem;
  background: var(--white);
  border: none;
  cursor: pointer;
  text-align: left;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 1rem;
  color: var(--ink);
}
.faq-question[aria-expanded="true"] { background: var(--light-bg); }
.faq-question-text {
  display: flex;
  align-items: center;
  gap: 0.9rem;
}
.faq-icon { flex-shrink: 0; color: var(--blue); }
.faq-chevron {
  flex-shrink: 0;
  color: var(--gray);
  transition: transform 0.25s ease;
}
.faq-question[aria-expanded="true"] .faq-chevron { transform: rotate(180deg); }

.faq-panel {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.35s ease;
}
.faq-panel-inner {
  padding: 0 1.5rem 1.5rem;
  border-top: 1px solid rgba(0,0,0,0.08);
  padding-top: 1.25rem;
}
.faq-panel-inner p { color: var(--gray); max-width: 68ch; }

/* ===== Audit (paid, lead-gen) ===== */
.audit { background: var(--light-bg); }
.audit-inner {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 3rem;
  align-items: center;
}
.audit-includes {
  display: flex;
  flex-direction: column;
  gap: 0.9rem;
  margin-top: 2rem;
}
.audit-includes li {
  display: flex;
  align-items: flex-start;
  gap: 0.6rem;
  color: var(--gray);
  font-size: 0.95rem;
}
.audit-includes .icon { flex-shrink: 0; color: var(--blue); margin-top: 0.15rem; }
.audit-disclaimer {
  margin-top: 1.5rem;
  padding-top: 1.25rem;
  border-top: 1px solid rgba(0, 0, 0, 0.08);
  font-size: 0.85rem;
  line-height: 1.5;
  color: var(--gray);
  font-style: italic;
}

.audit-card {
  background: var(--white);
  border: 1px solid rgba(0,0,0,0.08);
  border-radius: var(--radius-md);
  padding: 2.5rem;
  text-align: center;
  box-shadow: var(--shadow-card);
}
.audit-card-label {
  display: block;
  font-size: 0.8rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--gray);
  margin-bottom: 0.75rem;
}
.audit-price {
  font-family: var(--font-numeral);
  font-weight: 700;
  font-size: 3rem;
  margin-bottom: 1.75rem;
}
.audit-price span {
  font-family: var(--font-body);
  font-size: 1rem;
  font-weight: 600;
  color: var(--gray);
  margin-left: 0.3rem;
}
.audit-buy-btn { width: 100%; }
.audit-card-note { margin-top: 1rem; font-size: 0.8rem; color: var(--gray); }

/* ===== Final CTA ===== */
.final-cta { position: relative; background: var(--blue); color: var(--white); overflow: hidden; }
.final-cta-shape {
  position: absolute;
  left: -24%;
  top: 50%;
  transform: translateY(-50%);
  width: 90%;
  max-width: 1400px;
  opacity: 1;
  pointer-events: none;
  z-index: 0;
}
.final-cta-inner {
  position: relative;
  z-index: 1;
  max-width: var(--max);
  margin: 0 auto;
  padding: 8rem 1.5rem;
  min-height: 70vh;
  display: flex;
  align-items: center;
  justify-content: center;
}
.final-cta-copy {
  margin: 0 auto;
  max-width: 520px;
  text-align: center;
}
.final-cta-copy h2 { color: var(--white); margin-bottom: 1rem; }
.final-cta-copy p { max-width: 46ch; opacity: 0.92; margin: 0 auto 2rem; font-size: 1.05rem; }

.final-cta-embed { display: flex; flex-direction: column; gap: 1rem; max-width: 460px; margin: 0 auto; }
.hubspot-embed-placeholder {
  background: rgba(255,255,255,0.08);
  border: 1.5px dashed rgba(255,255,255,0.35);
  border-radius: var(--radius-sm);
  padding: 1.5rem;
  text-align: center;
}
.embed-placeholder-text { font-size: 0.85rem; font-weight: 600; color: rgba(255,255,255,0.7); }

/* Final CTA — custom form + booking card */
.cta-card {
  background: var(--white);
  border-radius: var(--radius-md);
  padding: 2rem;
  box-shadow: var(--shadow-card);
  color: var(--ink);
  text-align: left;
}
.cta-form { display: flex; flex-direction: column; gap: 1rem; }
.cta-form[hidden] { display: none; }
.cta-form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
.cta-field { display: flex; flex-direction: column; gap: 0.4rem; }
.cta-field label { font-size: 0.8rem; font-weight: 600; color: var(--gray); }
.cta-field input {
  display: block;
  width: 100%;
  font-family: var(--font-body);
  font-size: 0.95rem;
  padding: 0.75rem 1rem;
  border: 1.5px solid rgba(0, 0, 0, 0.12);
  border-radius: var(--radius-sm);
  background: var(--light-bg);
  color: var(--ink);
  transition: border-color 0.15s ease, background 0.15s ease;
}
.cta-field input:focus { outline: none; border-color: var(--blue); background: var(--white); }
.btn-black.cta-submit { width: 100%; margin-top: 0.25rem; justify-content: center; }
.cta-form-status { font-size: 0.85rem; text-align: center; min-height: 1.2em; }
.cta-form-status.is-success { color: var(--blue); font-weight: 600; }
.cta-form-status.is-error { color: var(--red); font-weight: 600; }

.cta-meeting { margin-top: 1.5rem; }
.cta-book-btn { width: 100%; justify-content: center; }

/* ===== Footer ===== */
.footer { position: relative; background: var(--black); color: var(--white); overflow: hidden; }
.footer-shape {
  position: absolute;
  right: -10%;
  bottom: -28%;
  width: 55%;
  max-width: 680px;
  opacity: 0.45;
  pointer-events: none;
  z-index: 0;
}
.footer-inner {
  position: relative;
  z-index: 1;
  max-width: var(--max);
  margin: 0 auto;
  padding: 4rem 1.5rem 2.5rem;
  text-align: center;
}
.footer-top {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: 3rem;
  margin-bottom: 2.5rem;
  text-align: left;
}
.footer-about {
  display: flex;
  flex-direction: column;
  align-items: flex-end;
  gap: 1.25rem;
  max-width: 480px;
  text-align: right;
}
.footer-about-photo {
  width: 100px;
  height: 130px;
  border-radius: var(--radius-sm);
  object-fit: cover;
  flex-shrink: 0;
  border: 2px solid rgba(255, 255, 255, 0.15);
}
.footer-about-name {
  font-size: 1rem;
  font-weight: 700;
  margin-bottom: 0.4rem;
}
.footer-about-copy p {
  font-size: 0.9rem;
  line-height: 1.6;
  opacity: 0.75;
}
.footer-badge {
  display: inline-block;
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  opacity: 0.75;
  margin-bottom: 2rem;
}
.footer-resources { flex-shrink: 0; }
.footer-resources-label {
  display: block;
  font-size: 0.78rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  opacity: 0.5;
  margin-bottom: 0.75rem;
}
.footer-resources-list {
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  font-size: 0.9rem;
  font-weight: 600;
}
.footer-resources-list a { opacity: 0.85; }
.footer-resources-list a:hover { opacity: 0.6; }
.footer-social {
  display: flex;
  justify-content: center;
  gap: 1.5rem;
  margin-bottom: 2rem;
  font-size: 0.9rem;
  font-weight: 600;
  opacity: 0.85;
}
.footer-social a {
  display: inline-flex;
  align-items: center;
  gap: 0.35rem;
}
.footer-social a:hover { opacity: 0.7; }
.footer-copy { font-size: 0.8rem; opacity: 0.5; }

/* ===== Responsive ===== */
@media (max-width: 900px) {
  .hero-inner { grid-template-columns: 1fr; }
  .hero-media { order: -1; }
  .hero-blueprint { display: none; }
  .hero-media-blueprint { display: block; }
  .funnel-grid, .playbook-grid, .testimonial-grid, .lp-anatomy-grid, .audit-inner, .checklist-grid { grid-template-columns: 1fr; }
  .stats-inner { grid-template-columns: repeat(2, 1fr); }
  .final-cta-copy { margin-left: 0; max-width: 100%; }
  .hero-inner { min-height: auto; padding-top: 8rem; }
  .calc-hero-inner { padding-top: 8rem; }
  .hero-media { min-height: 400px; }
  .hero-bubbles { min-height: 400px; }
  .bubble--puzzle { width: 386px; height: 386px; left: calc(-3% + 48px); top: calc(-2% + 48px); }
  .bubble--chess { width: 496px; height: 496px; right: calc(-2% - 48px); bottom: calc(-3% - 48px); }
  .bubble--hedgehog { width: 148px; height: 148px; left: calc(3% + 48px); bottom: calc(2% - 48px); }
  .video-inner { padding-top: 4rem; padding-bottom: 4rem; }
  .video-shape { width: 100%; opacity: 0.4; left: -35%; }
  .final-cta-inner { min-height: auto; padding: 5rem 1.5rem; }
  .final-cta-shape { width: 120%; opacity: 0.55; left: -35%; }
  .stats-shape { width: 90%; right: -25%; opacity: 0.35; }
  .footer-shape { width: 85%; right: -20%; opacity: 0.3; }
  .footer-top { flex-direction: column; align-items: flex-start; text-align: left; gap: 2rem; }
  .footer-about { align-items: flex-end; text-align: right; max-width: 100%; }
  .footer-resources-list { align-items: flex-start; }

  .case-header { flex-wrap: wrap; }
  .case-result { order: 1; margin-left: calc(72px + 1.25rem); }
  .case-chevron { order: 2; margin-left: auto; }

  .nav-links {
    position: absolute;
    top: calc(100% + 12px);
    left: 0;
    right: 0;
    background: var(--black);
    border-radius: var(--radius-lg);
    flex-direction: column;
    padding: 1.5rem;
    gap: 1.25rem;
    display: none;
    box-shadow: var(--shadow-float);
  }
  .nav-links.open { display: flex; }
  .nav-cta { display: none; }
  .nav-toggle { display: flex; }
}

@media (max-width: 560px) {
  .section-inner, .hero-inner, .final-cta-inner { padding-left: 1.25rem; padding-right: 1.25rem; }
  .stats-inner { grid-template-columns: 1fr 1fr; }
  .cta-form-row { grid-template-columns: 1fr; }
  .cta-card { padding: 1.5rem; }
}