The CRO dashboard I use on every engagement. Track whether you're on pace to hit your annual testing goal, know when to cut a losing test early, and see whether a client's conversion rate is really trending up over time.
Solid = wins banked to date. The gray dashed line is the steady pace across the whole year needed to hit target; the colored dashed line, starting today, is where you land if your current pace holds.
How this works: your remaining test capacity is your monthly pace × the months left in the year. Wins needed is how many of those remaining tests have to land a positive, significant result for your year-end win rate to reach your target — shown as a count because "win rate on the tests I haven't run yet" isn't something you can act on directly, but a number of tests to close out is. If that count is bigger than your remaining capacity, no realistic pace closes the gap this year; if it's at or below what your current win rate would already produce, you're on track.
How this works: confidence today is a standard two-proportion significance test on what you've collected so far. Projected confidence extrapolates your current visitor rate and conversion rates out to the planned end date, assuming the trend holds — it's a projection, not a guarantee, since real effects can drift. If a test is already a significant loser, or is on track to become one by its planned end without changing the story, the days left in its run are better spent on a new test — that's what "days left to reclaim" shows, and logging the result updates your win-pace numbers on the Pacing tab directly.
The hollow dot is the original baseline before testing began. Solid dots are colored by outcome — blue for a win, red for a loss. The dashed line is the overall trend across all logged tests.
| Date | Test | Control | Variant | Lift | Result |
|---|
How this works: each entry's result is a win if the variant beat the control, a loss otherwise. The "live rate" plotted is the variant's rate on a win, or the unchanged control rate on a loss — effectively the page's conversion rate right after that test concluded. The dashed trend line is a simple linear fit across all logged points, so a handful of losses mixed in with more wins can still trend upward overall — that's the difference between one test's outcome and whether this client's landing pages are actually getting better over time.
alexd.com